Normally I'm a little bit slack with my skincare products. But I had been thinking about buying a serum for a while, my skin gets quite blotchy and red and dry in patches and I thought a serum could help. Then I saw that Clinique had launched a brand new product they were hailing as their best serum yet - The Clinique Smart Custom Serum. It was created after 5 years of research with patented technology and apparently can solve ALL of your skincare issues in one go.
I picked up a sample sachet in store in the summer and thought I'd try it out. Of course the sample only had enough product for 2 or 3 uses, which is no way to properly test out skincare. However, it felt quite rich and moisturising and a little went a long way. A few weeks later I decided to buy my mum a bottle for her birthday present and accidentally ended up with some for myself too (oops).
The packaging is really sleek - a tall silver pump action bottle, a departure from Clinique's usual green bottles. The pump dispenses the right amount of serum so that you don't waste any - which given the price of this stuff, is very important! I think what appealed to me was the claim that the serum is for all ages and all ethnicities. The sales assistant explained it by saying that the serum can sense the individual needs of your skin and is activated to repair and improve it. Now I can't vouch for the science on that but I was swayed. Being a serum-novice I liked the idea that this one would solve all of my issues and I wouldn't have spent my money only tackling wrinkles OR pores OR skin tone.
